All that we do is governed by a single principle: "The Client is Number One." We treat every client as if they are family.

In doing so, we are guided by the following eight precepts.

We have put a great deal of thought and commitment into the philosophy that guides our firm. Our client philosophy represents the heart, soul and personality of our firm. We encourage you to take a few minutes to read it. It will likely be the reason why you may select us over other equally capable counsel. It is what distinguishes us from other law firms.

1. We Are Available 24/7

Because we believe the Client is Number One, you will always have a lawyer's personal phone number whom you can call 24 hours a day 7 days a week. You can call at 3 a.m. in the morning without apology or the need to justify why you are calling. We are here to serve you.

2. We Do What It Takes to Prevail

We pride ourselves on our mission orientation. Once we accept a mission we do what it takes, consistent with professional ethics, to complete that mission… timely and successfully. We pride ourselves on being able to complete missions that other law firms, even much larger law firms, cannot.

Once we accept a mission, our singular directive is: Failure Is Not An Option.

3. It's About People

Most other top firms hire their new hires with a keen eye focused on their law school grades. Good grades are important, and our lawyers have them, but we have found they are not determinative in predicting a lawyer's ability to deliver results.

In our experience, the best lawyers are those with high levels of emotional intelligence. That is the one attribute that is most important in obtaining results in the real world. Those are the lawyers we seek to hire.

Emotional intelligence brings with it insight as to what makes people and the entities they control tick, what they want, what they don't want and how they want it. It helps our lawyers serve our clients by better understanding their personal interests, desires and idiosyncrasies.

It is emotional intelligence that is critical in working with the other side of a transaction or piece of litigation including, judges, juries, witnesses, opposing counsel and their clients. It is the tool with which the best lawyers obtain superior results. Being able to read a person and efficiently negotiate with him or her is at least as important as being able to read a written opinion.

Being able to read a client and understanding his or her needs is critical to making sure you focus on solving the problem that the client wants solved, which is not always what a lawyer may think is important.

Without disregarding traditional measures of past accomplishment, we focus on emotional intelligence as one of the most important measures of future success when hiring of our associates.

4. Dynamic Range

In addition to our focus on emotional intelligence, we believe the dynamic range with which we deliver our services is one of our signature abilities that distinguish us from almost all other top firms.

Different law firms have different cultures that are expressed in the style with which they practice law. Some firms can be relied on to charge into a case… with a hard ball, no quarter given, no stone unturned style of litigation.

Other firms can be relied upon to take a lower cost minimalist approach.

Some have a reputation for high levels of civility, which typically reduces the cost of litigation for both parties. And there are other styles of law practice, each with their own sets of advantages and disadvantages.

We believe our firm is unique in that we studiously avoid being held captive to any one type of style. We constantly adjust to the circumstances without reliance or dependency to any one style or approach.

There are matters and occasions where your interests are best served if we schmooze, befriend and develop a trusting relationship with opposing counsel. There are others that call for a scorched earth defense or no quarter given offense. We have no preference… other than to further your interests.

We are proud of our ability to dynamically and seamlessly vary our style of lawyering to the specific needs of the client and the situation… even within the same matter.

5. Mission Orientation – Doing the Right Job

Doing a good job is always important. But even more important is doing the right job.

An occupational hazard of legal training is that lawyers are trained to do all we do to perfection. As Voltaire once noted "perfect is the enemy of the good". 

It is far too easy for a lawyer to lose sight of why he or she has been retained and seek out legal perfection at the cost of the true goals of the client. That perfect contract isn't so perfect if it never gets signed, or doesn't address the clients' business needs. That perfect provision isn't so perfect if it blocks an otherwise valuable transaction.

We understand that legal objectives are most often a means to a business end. That is why we constantly recalibrate our legal tactics to the business objectives of each decision.

We have found that in house counsel particularly appreciate our understanding of this. They often have to balance conflicting business objectives advanced by differing personalities. They appreciate that instead of presenting them as one more interest to balance we instead adjust what we do to help them balance their own internal conflicting needs and personalities.

6. Speed and Agility

We consider ourselves to be the special forces of law firms.

There are large firms that are perhaps better suited to handle very large matters.

If you have a large matter that requires great numbers of troops and tanks that buckle the concrete, we will help you find the right firm to work with us, or directly with you, for that type of matter.

If a matter by its nature calls for a large team of lawyers, we are capable to enlist one of our larger correspondent law firms to assist in the process in the most efficient manner.(link to the list of correspondent law firms on the home page).

On the other hand, if you seek a Special Forces team designed for quick insertion, a focus on business objectives, and maximum results with minimum sword motion, we want to talk to you.

The more difficult the challenge, the more we welcome the mission.

If you have been told something is not possible, those are the challenges we are equipped to address.

7. Litigation

If you find yourself in a fair fight, you've probably done something wrong.

A lawyer playing two dimensional checkers, however flawlessly, stands little chance against an opponent playing three dimensional chess. It's just not a fair fight.

If we find ourselves in a fair fight, our first priority is to turn it unfair (within the boundaries of legal ethics).

For instance, it is not unusual for a lawsuit or a transaction to devolve into a war of attrition. A lawyer who can sustain or even increase the tempo of the litigation or transaction, while devising ways of reducing the cost of litigation to a half or a third of that of their opponent, generates an unfair advantage. We have used this technique to prevail where the opposition has had both the facts and the law on their side. In one instance, the opposing lawyer played flawless one dimensional checkers with every possible advantage on his side…, but he didn't get it… He wasn't playing the right game. He tripped and his client fell… and our client, the defendant, settled not by paying money, but by accepting payment from the erstwhile plaintiff. The same is true on transactional matters where balancing the cost to reach the derived result is a daily endeavor.

Even after a fight is engaged, the ways of turning the fight unfair are limited only by your imagination. Doing this is our first order of business.

The earlier we are brought in - before a potential dispute escalates - the better able we are to put you on the high ground well before any battle occurs. If you find yourself facing a dispute that may escalate… Call us early on in the matter. Let us help you shape the terrain for the optimal strategy.

8. Simplicity & Tempo

We adhere to the belief that simplicity and control over tempo are key ingredients to success of most endeavors. Here are our some quotations that fit our philosophy:


"Too many screws" - Henry Ford's comment on an early carburetor design for the Model A

"Simplicity means the achievement of maximum effect with minimum means." Dr. Koichi Kawana

"Simplicity hinges as much on cutting nonessential features as on adding helpful ones." Walter Bender

"In building a statue, a sculptor doesn't keep adding clay to his subject. Actually, he keeps chiseling away at the inessentials until the truth of its creation is revealed without obstructions." Bruce Lee

"Make everything as simple as possible, but not simpler" Albert Einstein

Controlling Tempo (using short OODA Loops and maneuver warfare to get inside an opponent's decision cycle)

"A good plan violently executed now is better than a perfect plan executed next week" from Warfighting, the United States Marine Corps

"While I have heard of successful military operations that were clumsy but swift, cleverness has never been associated with long delays." Sun Tzu, the Art of War

"Time is the dominant parameter. The pilot who goes through the OODA (Observe-Orient-Decide-Act) cycle in the shortest time prevails because his opponent is caught responding to situations that have already changed." Harry Hillaker (chief designer of the F-16) describing the advantages of short OODA loops and maneuver warfare theory originally developed by U.S. warfare theoretician Col. John R. Boyd.

"Create opportunities to do the unexpected and the unconventional…. attack down the path of least expectation." Curt Sahakian

Disclaimer: Prior results do not guarantee similar outcomes in other matters. Piccione, Keeley & Associates Ltd. makes no representations that it can or will obtain the same results as reported in any cases or matters presented or reported on this site.